What is a Facebook pixel?
The Facebook pixel (or now Meta pixel) is a small piece of code that can be installed on your website. This tool allows you to track user activity on your site after visits from Facebook ads.
The tracking pixel allows you to measure the effectiveness of your advertising campaigns, optimize your ads, build targeted audiences for future campaigns, and track conversions such as purchases or signups. The meta pixel provides valuable information on how to make the most of Facebook advertising to grow your business.
If you are doing LinkedIn advertising, also order the installation of a LinkedIn tracking tag from us.







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